Numuno Digital /
What to prepare for a website that makes enquiries easier
A useful first website conversation does not need a huge document. It needs clarity about what you sell, who you serve and which action you want to make easier. You can gather this information before the final copy exists.
By Numuno Digital, an independent web design and marketing studio in Marbella.
Start with one specific service
Describe the work in words a customer would use. Explain who it helps, what is included and what falls outside the scope. If your services differ substantially, define those differences before deciding how many pages the site needs.
State where you actually provide the service. A local business, an on-site service and an online provider have different coverage. The website should explain it without invented offices or areas you cannot serve.
Gather evidence you can publish
In our portfolio, Clean Eco Glass is a delivered website: its screenshots show services, a gallery and languages. SŌLFORMA and Farina Fable are conceptual design studies. The distinction matters when gathering material: a visual proposal demonstrates a design direction; delivered work supports an account of decisions made for a real project.
Prepare your own photographs, completed projects and information you are allowed to show. A concrete example can explain the work better than a broad claim. Demonstrations and concepts should be labelled as such.
Check image rights and permission to share client information. A project summary can be useful without disclosing addresses, messages, phone numbers or private documents. Invented reviews are not needed to complete a design.
Separate contact from functionality
Decide what a visitor should do: call, enquire, request an appointment, buy or browse a catalogue. An appointment request form is different from a booking system with confirmed availability; a product gallery is different from a shop with payments.
Define who will reply and which information they need. More fields do not guarantee a better enquiry. A form should collect what is necessary, explain data handling and clearly distinguish a successful submission from a failure.
Plan languages and continuity
Choose languages according to the people you can serve. Each version needs complete, consistent content. For a business working in Spanish and English, both versions need review beyond translating the menu.
For an existing site, list important pages and services that remain current. Clarify domain access, future updates and contracted maintenance. Ownership and continuity decisions should be recorded in the proposal.
Your checklist before starting.
- Real services, audience, scope and coverage
- Branding, photographs and authorised examples
- One main action and information needed to reply
- Languages, current URLs and maintenance responsibility